In 1982, the late founder of the Ogilvy & Mather advertising agency David Ogilvy issued a memo of 10 incredible writing tips to his staff. Known as "the father of advertising," Ogilvy made sure ...

We all say it, but it’s wrecking marketing--and maybe the economy, too. Why David Ogilvy’s Advertising Bible Is Getting A Modern Update The agency's former CEO Miles Young talks about his new ...

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"Advertising people who ignore research are as dangerous ... This sort of clever subtlety is why David Ogilvy is revered as a marketing genius. The mark of a great marketing campaign is how long it ...

Ever been in India? Very hot. If you don't mind, I'm going to take off my coat." So begins a remarkable seven-minute video which the late David Ogilvy made in his eminently imitable style and ...

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The ARF David Ogilvy Awards honour extraordinary and/or creative uses of research in the advertising development processes of research firms, advertising agencies, and advertisers. The winning ...