Digital media has emerged as the largest platform for advertising spending, accounting for 49 per cent, that is Rs 49,251 ...
Viewing habits have changed considerably in the last ten years and that shows no sign of slowing up. But as Erik Otto, chief ...
In India, the free ad-supported streaming TV (FAST) market isn’t just growing; it’s practically sprinting faster than a ...
Discover the latest Telugu movies, web series, and dubbed films available on popular OTT platforms like Amazon Prime Video, Netflix, Aha, Hotstar, and more. From new releases like Allu Arjun's Pushpa ...
Amazon MX Player, the AVOD platform formed by the MX Player and Amazon Mini TV merger, unveiled its 2025 content slate. With ...
StreamNext event featured global marketing leaders like Sir Martin Sorrell, Benedict Evans and prominent entertainment ...
StreamNext event featured global marketing leaders like Sir Martin Sorrell, Benedict Evans and prominent entertainment ...
By leveraging QR codes and household identity graphs, this innovative ad format offers omnichannel experiences with interactive CTAs ...
In an exclusive interview, Ranjana Mangla, Senior VP & Head of Ad Revenue, Sony LIV, claims the ongoing season has grown by ...
Combining AI, immersive vertical video, and Stats Perform’s live sports data, this ad format enables advertisers to maximise mobile screens and deliver impactful experiences within premium content.
Banijay Asia is evolving into a 360-degree content solutions company, expanding its reach both globally and in India. With a diverse portfolio spanning reality shows like Bigg Boss, Khatron Ke Khiladi ...