According to new BIA analysis, marketers continue to reallocate digital budgets into over-the-top advertising as radio leans ...

Endless options, viewing flexibility and exciting horizons to discover- OTT entertainment platforms have left Indians spoilt ...

Demand for variety among a niche audience and potential consumption among the diaspora is prompting streaming services to ...

Uncertainty at the box office has made film producers depend on revenue from streaming rights. Two companies are making the most of this scenario—they have become so indispensable that Hindi films are ...

Broadcast networks and overseas OTT (over-the-top) platforms are actively collaborating, marking a shift from the past when domestic broadcasters exclusively provided content to their own platform ...

is not that appealingThe OTT subscription or the paid subscription has also plateaued over the last 18 months. And this is not necessarily one platform, but across all platforms. If it is a ...

However, nowadays, the wave of OTT (Over-the-top) platforms has taken over, where fans do not have to wait much to watch their favorite stars from the comfort of their home. Further, fans get to ...

All We Imagine As Light, Missing You, When the Stars Gossip, and Gunaah Season 2, among others, are some of the top OTT releases of this week (December 30- January 5). Avicii Aloe's documentary ...

The film is trending at No. 1 in seven countries and remains in the Top 10 across 23 countries. Singham Again shines on global OTT charts ... Singham has received over the years has truly made ...