However, in October 2022, after seeing Kanye West wearing a White Lives Matter t-shirt, P Diddy text the rapper about it pleading him to stop – which just ignited the feud between them.

The Yeezy website also has a black T-shirt with “White Lives ... celebrities for keeping quiet about Diddy: "ALL THESE CELEBRITY N** AND B***** IS P**** YALL A WATCH OUR BROTHER ROT AND NEVER ...

Diddy later reshared the same on Instagram, further thanking Kanye West. In a series of other tweets, Kanye shared individual posts about the three t-shirts, each reportedly on sale for $20.