In a recent move, Paytm announced a partnership with Perplexity AI to bring AI-powered search to its app. The integration is ...

Advertising first. Perplexity.ai is introducing ads to its results — the first advertising deployment ... the AI advertising strategy may contradict efforts to accelerate adoption rates among ...

The AI-native browsers aim to streamline workflows and redefine web interaction, posing a serious threat to Google’s ...

As large language models increasingly intermediate consumer-brand interactions, here’s what marketers need to do.

Srinivas argued that Google’s reliance on advertising revenue is fundamentally at odds with the future of AI-driven web ...

Perplexity’s new AI browser, Comet, is now live. Here’s how it fits into the company’s long-term vision for search and task automation.

Perplexity AI is looking to take its Comet browser to the next level by embedding it directly into smartphones.

EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029. That leap from just $1.04 billion this year isn’t ...

AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice carefully.

Two major artificial intelligence (AI) companies are reportedly launching web browsers to rival Google Search’s dominance. Perplexity AI announced Wednesday that it launched Comet, an independent ...