Perplexity is getting some help from a small Seattle startup to enhance e-commerce features within its popular AI search app.

Despite many consumers having experimented with these products, they have yet to reliably change their consumption habits.

“This partnership with Perplexity is a game-changer ... effort while remaining as the merchant of record. Founded by e-commerce innovators, firmly.ai is headquartered in Seattle, WA.

Most important in this partnership ... struggled to find the exact match to bring ecommerce to their platforms -- such as Amazon and eBay. Perplexity doesn’t take a percentage of each sale ...

Users can make a natural language query for hotels with Perplexity, and the platform can then surface relevant, bookable ...

“Our mission at firmly.ai has always been to remove barriers in e-commerce ... Co-Founder and CEO of firmly.ai. “This partnership with Perplexity is a game-changer. By combining our native ...