Compared with recent years, the spirits category experienced a deceleration of growth. Despite this, the market continues to ...

Head of Digital Jenn Volk explains how the retailer reimagined digital to increase brand storytelling around moments like its Charli XCX collaboration.

That included staff in departments focusing on ethical AI, marketing and communication, search, public policy, wellness, and other teams, CNN reported at the time. By January 2023, the company had ...

The marketing ban was enacted Jan. 1, 2019 and prohibited clubs from having the names of betting companies either on the front of their jerseys or on in-arena advertising boards. But Italy’s Senate ...

The Coca-Cola Company is reportedly reviewing its $4 billion US media account, and has shortlisted incumbent WPP and Publicis Groupe. According to media reports, the account has been with WPP ...

It pays to think about measurement differently, say Ogunrayi and Quiney / William Warby via Unsplash Experience marketing has ... analyze how spatial design and experiential elements influenced ...

Born in St. Louis in 1906, Josephine Baker achieved only moderate success in the United States but became an international superstar after moving to France in the early 1920s. She starred ...

He has a similar multimedia role with RIT Athletic Communications. Coupled with a minor in photography, he has leveraged both to inject creativity into his marketing skill set. “When I’m doing ...

The real marketing magic happens in how brands extend their presence across experiential activations ... famous Bourbon Street was being renamed ‘Rum Street’ for the weekend.

Sonam Khurana has been elevated to the role of Director - Strategic Accounts & Client Growth at Custom Technologies Design Lab. Prior to this, Sonam Khurana held the role of Head of Operations at ...

"At a time when marketing leaders are being asked to do more with less, the experiential channel offers powerful ways to break through—creating impact that extends far beyond a single activation ...