As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key part of their influencer marketing strategy.

The ‘social season’ for digital advertisers is back and this year’s economic uncertainty is pressuring pubs to pull out all ...

Technology in 2025 isn't science fiction anymore. It's reality. What seemed impossible just years ago now fits in our pockets. AI writes our emails. Watches mon ...

Discover why Pinterest's revenue growth faces challenges, from unsustainable US ARPU growth to ad overload and AI content ...

US adults under the age of 30 are much more likely than US adults over the age of 30 to use Instagram, Snapchat, and TikTok. US adults age 30-49 are more likely than other age groups to use LinkedIn, ...

At the LTK Upfronts in New York, marketers gathered in the hope of catching a glimpse of the future. What they got instead was something far more valuable: an honest, unfiltered look into the present ...

In an era where consumers are bombarded with thousands of brand messages daily, even standout ads risk being forgotten or ...

April 29Snap declined to issue guidance for its second quarter, as the company behind Snapchat said “uncertainty with respect to how macro economic conditions may evolve in the months ahead” could ...

According to AI, these are the 10 most popular apps, along with their standout features, benefits, and the reasons they ...

Despite its growth, Snapchat faces significant challenges in the Indian advertising market ... audience may not have the highest spending power today, but they dictate trends, influence household ...

The director of Shared Services at Qatar Tourism discusses factors driving tourism growth and its focus on service excellence ...