With the right technology and strategy, marketing leaders can now demonstrate exactly how creator partnerships drive business ...

Marketing strategies must be verified and proven with metrics and analytics ... work harder than ever to stay visible in fast-moving social media feeds. However, the “why” matters less ...

If your social media content isn't growing your business, something is wrong. Create content that turns viewers into clients.

are the most reported to CMOs/top marketers (57% receive such metrics). Marketing funnel metrics (inquiries, conversions, etc.) are second (48%), followed by metrics/KPIs that measure Marketing's ...

This series focuses on email, content, and social media metrics ... During session 3, you will: Map metrics to different stages of your content marketing funnel based on campaign objectives Practice ...