Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the ...

The marketing landscape where brand marketing takes place has been transformed by social media and digital marketing.

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks associated with ...

With an abundance of platforms for increased information sharing and public scrutiny, companies must stay ahead of the curve ...

This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. Influencer marketing continues ...

NEW YORK ? Brands marketing through social media need to focus on creating overall authenticity and positive image through multiple channels, according to a panel at Forrester?s Forum for Marketing ...

says there’s a better way to use social media tools for marketing. His recent book, The Obvious Choice: Timeless Lessons on Success, Profit and Finding Your Way, addresses the issue. I talked to ...

Cheshire-based marketing firm Rebellion Group orchestrated the strategy behind The Foundry’s debut. It included bringing in about 15 social media influencers to a preview event, where they could ...

Its images are likely to be initially used in social media posts, with watermarks that ... as a way to meet demands for content such as marketing material. But its use by fashion and beauty ...