What qualifies as a "good" social media audience growth rate? To find out, TrackMaven examined full-year 2015 social media follower data for 26,965 brands across a wide range of industries. The ...

This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. Influencer marketing continues ...

23% are using social media analytic tools. 7% say they integrate social media into their marketing activities. Companies also struggle to gauge the effectiveness of social media. Asked to identify the ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

says there’s a better way to use social media tools for marketing. His recent book, The Obvious Choice: Timeless Lessons on Success, Profit and Finding Your Way, addresses the issue. I talked to ...

Social media is ever-evolving. Businesses can harness its power by understanding their audience, crafting content, and ...

Influencer marketing 1.0 was fairly simple and straightforward. Brands worked with people with social media followings to post about the brand. That content reached the creator's audience ...

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks associated with ...