Leaders from Creator and Gen3 Marketing discussed how UGC, AI and social platforms like Pinterest are reshaping creator ...

Social media is ever-evolving. Businesses can harness its power by understanding their audience, crafting content, and ...

Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.

While maintaining a presence on established social channels is important, exploring new platforms offers a chance to connect ...

Purdue's VP of Marketing Kelly Hiller on how social media drives student marketing trends.