Social Media Marketing - This infographic covers eight key ways to reduce the amount of effort needed to execute a successful ...

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...

Jami Eidsvold is founder and CEO of Smarty Social Media, which is based in Santa Ana. She has more than 20 years of ...

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

The digital-first approach is no longer enough. Consumers are fatigued by overproduced campaigns and AI-generated content.

Whether it’s determining how to respond to the news of the day, reach employees or address direct attacks, protecting your ...

Wendy’s, a leader in bold and engaging digital marketing, recently partnered with Snapchat to test an innovative new ad format—Sponsored Snaps. This initiative, which delivers a full-screen video Snap ...

Turn Tax Season Into A Marketing Win Tax season isn’t just about number-crunching. It’s an opportunity to add value by ...

As TikTok nears another ban deadline, creators and firms say they believe the Chinese-owned app will remain in the U.S. They are, however, hedging their bets.

Su-Kam Power Systems Limited, one of India’s leading power solution providers, has launched its bold new campaign, “Feel The ...

USPS changes are aimed to cut costs. Will your mail, packages run on time in? What we know about new delivery standards ...

Your website is often your first — and sometimes only — opportunity to make a good impression on a potential customer. A ...