With an abundance of platforms for increased information sharing and public scrutiny, companies must stay ahead of the curve ...

Social Media Marketing - This infographic covers eight key ways to reduce the amount of effort needed to execute a successful ...

Want more social media followers? Explore 15 practical tips and examples to grow your presence online and establish a strong ...

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

Jami Eidsvold is founder and CEO of Smarty Social Media, which is based in Santa Ana. She has more than 20 years of ...

Social media is the new front door for small businesses — forming an integral part of any business's marketing plan. Man ...

Social media marketing can be a game-changer for businesses looking to boost their returns. The right strategies, when ...

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

The marketing landscape where brand marketing takes place has been transformed by social media and digital marketing.

In today’s highly competitive digital space, Malaysian businesses are realising that piecemeal marketing just doesn’t cut it ...

To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.