In today’s highly competitive digital space, Malaysian businesses are realising that piecemeal marketing just doesn’t cut it ...

Social media marketing can be a game-changer for businesses looking to boost their returns. The right strategies, when ...

The first few months of 2025 have seen a surge of M&A, particularly in the commerce and retail media category. But another deal caught my eye earlier this month, when the food-delivery app and ...

Two new MU Extension publications, which are available for free download, help business owners take on social media with a ...

With an abundance of platforms for increased information sharing and public scrutiny, companies must stay ahead of the curve ...

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

As the luxury slowdown and legislative changes usher in a difficult time for digital engagement, playful online content can ...

EXCLUSIVE: The social-led agency is expanding its regional presence with the appointment of Suzie Shaw to the APAC role and a ...

As Unilever’s new CEO invests heavily in influencers, casting doubt upon corporate messaging from brands, the state of the ...

I’m always looking for ways to reengage people between 20 and 40 by reminding them what PBS does,” says Marissa Pina, ...

Social media is ever-evolving. Businesses can harness its power by understanding their audience, crafting content, and ...

Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.