Social media can help you sell more books, to more people, around the world.

The new book by the lecturer and consultant Julie Atherton offers a fresh methodology for your social media strategy.

Mastering social media trends means you can actively participate in relevant discussions, offer unique perspectives, and become a credible source of expertise.

Here’s how to build a winning social media strategy in 2025, whether for your clients or your own business, in just four ...

On the hunt for the latest and best SEO books in the industry? Check out these recommended reads in local SEO, entity SEO & more.

Learn what social media marketing is, how it helps brands gain more visibility on the web, and why it’s essential to your marketing strategy.

Shopping hit record numbers this holiday season. Here's how small-business owners can invest in social-media marketing to take advantage of the rush.

How to create a social media marketing strategy Social media marketing works like other forms of marketing as far as defining goals, identifying a target audience and creating content.

In some ways, social media has given the literary world a new life, by providing a new place to grow, evolve, and thrive. The numbers are muddy, though.

Small-business marketing plans typically include a website, social media and email campaigns, but can also involve traditional and experiential marketing strategies.