How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

In this paper, we analyze the current state of targeted advertising on various social media platforms using algorithmic analysis and implementing strategies. Social media plays an increasingly ...

The latest social media marketing news and articles for marketing professionals ...

Adam Aleksic, known to his many online followers as Etymology Nerd, writes about the ways social media is changing language.

A Reform-led council says its “trans-related” library book ban is “not a change of policy” after conflicting social media posts from councillors.