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KFC’s new take on Colonel Sanders is serious about its ‘Comeback Era’
The usually grinning founder-turned-mascot has taken on a scowl to ensure the Yum Brands chain gets serious about winning back market share.
KFC Launches Comeback Campaign With Free Chicken, Fill-Ups And Colonel Sanders Reboot: Yum! Brands Bets Big On Revival Amid Fried Chicken Turf War
Yum! Brands Inc. subsidiary KFC announced its "Kentucky Fried Comeback" campaign on Monday, launching a comprehensive brand ...