Let's be honest, they're the best part of the big game.

Some non-sports fans—and even sometimes the hardcore football faithful—will be rooting for the commercials on Sunday when the Super Bowl airs on Fox. While the Philadelphia Eagles are battling the ...

Super Bowl airtime doesn’t come cheap. In fact, this year companies spent $8 million for 30 seconds of screen time at a Super Bowl most people will only remember for Kendrick Lamar’s unprecedented rap ...

A professor of marketing at Northwestern University's Kellogg School of Management said most ads were in development during ...

Millions tuned in to watch the Eagles beat the Chiefs in Super Bowl 2025 and the Kendrick Lamar halftime show, but it was a huge night for brands, too. Companies spent millions to roll out game-day ...

Here's what we can do to help our kids understand online betting during the Super Bowl, even if we gamble ourselves.

This chart shows that regular ads have outperformed Super Bowl ads for the same brands over the last 12 months, for the past 12 years. Only 11% of Super Bowl 2025 ads were above the ABX Index ...

Highdive delivered another year of double-digit growth due to bold creative ideas that came in many forms, not just the Super ...

Most viewers, caught up in the excitement of Super Bowl commercials, may not have grasped its core message. When raising awareness about a specific issue, subtlety is often ineffective.