The insurer brought together celebrities and influencers for a Batman-powered campaign that was originally meant to kick off during the big game.

Highdive delivered another year of double-digit growth due to bold creative ideas that came in many forms, not just the Super ...

While the Super Bowl may not always be the ideal spot for pharma, cultural events like the Oscars can offer a more ...

Commercials run by the telehealth company Hims & Hers have been placed under the microscope as lawmakers are calling out advertisement of prescription of injectable weight-loss drugs without ...

This chart shows that regular ads have outperformed Super Bowl ads for the same brands over the last 12 months, for the past 12 years. Only 11% of Super Bowl 2025 ads were above the ABX Index ...

Poppi has secured the highest advertising impact score (+25.0) among all Super Bowl 2025 advertisers, a new YouGov report finds. The prebiotic soda brand featured popular social media influencers in ...

Look, I have comfortable slip in shoes. What's the demographic? Quite frankly, it's the older guys watching the Super Bowl ads. For me, I'll be 55 this year, I play golf, and one story that I keep ...

Make no mistake, the Super Bowl is among the most watched sporting events in the world, with more than 126 million pairs of eyes and ears in the U.S. alone. The ability to get in front of almost ...

Most viewers, caught up in the excitement of Super Bowl commercials, may not have grasped its core message. When raising awareness about a specific issue, subtlety is often ineffective.

(Bloomberg) -- At the Super Bowl last Sunday, Danone SA’s commercial ... The fun — and expensive — ads reflect a deeper shift in the coffee industry: Not only are consumers choosing cold ...