XX-XY Athletics, a brand focused on protecting women's sports, released a video in which several athletes reacted to Nike's ...

Super Bowl commercials featured positive messaging about ... Finally, the NFL itself ran an ad that amplifies the message ...

“At three, these legs are unstoppable,” says Dove in its Super Bowl 59 ad which shows a carefree little girl giggling and running. “At 14 she’ll think they’re unbearable.” It’s a gut ...

The Super Bowl commercial that aired on Sunday was inspired ... Pavelski’s daughter wasn’t the girl who actually appeared in the commercial, but it’s her story that helped the team at ...

But Dove, which last year bought its first-ever Super Bowl ad, is coming back with another spot aimed at women. The personal care brand is focusing on the “impact of negative body talk on girls ...

The NFL is airing two Super Bowl commercials in 2025, one about girls flag football and the ... they have somebody to show them the way," the commercial says. The NFL won USA TODAY Ad Meter ...

Dove's Super Bowl commercial focuses on women's sports for the second consecutive year, encouraging those around young girls to change the narrative surrounding their bodies that is driving some ...

This year, Dove is using its Super Bowl spotlight to send a message ... to rally behind the cause. Dove’s ad isn’t just about sports. It’s about how the pressure to look a certain way affects girls’ ...

This chart shows that regular ads have outperformed Super Bowl ads for the same brands over the last 12 months, for the past 12 years. Only 11% of Super Bowl 2025 ads were above the ABX Index ...

While Super Bowl ads are more Likeable and Re-watchable than ... proving that content accurately portraying women and girls dramatically increases purchase intent and brand reputation.