When adding text-based links within a webpage, carefully choose which words to hyperlink. The general rule of thumb is to always link keywords. Linking keywords will: help improve search engine ...

Modern browsers let you share a link that jumps straight to whatever text you wish to highlight. Here’s how the feature works ...

You can even select this text right here. Image: D. Griffin Jones/Cult of Mac The best way to send someone a great article you just read online is to share a link with highlighted text. It will quote ...

Link attributes abound in the world of SEO, including link title, alternative text, and others. In fact, there are newer rules you need to use if you wish to remain up-to-date on your link ...

What is the best approach to utilizing keywords in site navigation? Balance is the key to successful keyword placement in a search-engine friendly website. It is common knowledge for many search ...

Google has been cooking up an extension to the URL standard called “Text Fragments.” The new link style will allow you to link not just to a page but to specific text on a page, which will get ...

What is meaningful link text? Hyperlinks connect link text to a particular destination on the web (such as a web page, a particular section of a webpage, or a web-hosted document). Meaningful link ...

Link text is the visible, clickable text in a hyperlink. It typically appears blue and underlined in most web browsers. Good link text is descriptive and gives users an idea of what to expect when ...