For those who believe in the conspiracy theory that the NFL is "scripted"—i.e., that league execs decide which teams will see success before the season even starts—Monday was a big day on the internet ...

It sounds like Elden Ring movie director Alex Garland went the extra mile to convince FromSoftware chief Hidetaka Miyazaki to give his seal of approval to the adaptation. The Ex Machina and Civil War ...

Yes, say fraud and financial crime experts, but it’s a tough, shifting struggle and until very recently, little real progress has been made to keep the biggest of the bad guys at bay. Effectively ...

Back in January, branding guru Tom Rinks, who co-founded the sunscreen brand Sun Bum and created Taco Bell’s famous chihuahua, predicted that marketing would get weird in 2025. He was not wrong. If ...

Deadline’s Read the Screenplay series spotlighting the scripts behind the year’s most talked-about movies continues with The Long Walk, Lionsgate’s psychological thriller from director Francis ...

Add Yahoo as a preferred source to see more of our stories on Google. Among other things, they share in the introduction to the Stranger Things 4 script book, “If dead bodies were popping up all ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

Pharmaceutical marketing is undergoing a hard reset. Tougher transparency rules, louder scrutiny of D2C ads, and political pressure on GLP-1s, telehealth, and drug pricing are all hitting at once. The ...

A two-decade-old dream is finally coming true for director Quentin Tarantino. The “Kill Bill” chapter known as “Yuki’s Revenge” is coming to life in Fortnite. The animated short will also head to the ...

COLUMBUS, Ohio — Lots of kids who grow up in Ohio dream of scoring a touchdown in front of 100,000 Buckeyes fans at Ohio Stadium. While many dream of celebrating in the end zone, a smaller group of ...

Every handful of years, the music industry becomes obsessed with a specific lane of music marketing. It becomes thought piece central, the core thesis at every industry conference — and good luck ...