Toy Fair 2025 featured no shortage of plush toys, but when it came to scouting out the best *new* collections, Atamas ...

Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...

Lego A/S grabbed more market share from its biggest competitors last year, cementing its positions as the world’s largest ...

WMDoll founder Liu Jiangxia says the integration of generative AI models ‘makes the dolls more responsive and interactive’.

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

John Lasseter, the legendary Pixar co-founder and creative mind behind "Toy Story", "Cars" and many other animated ...

Located in downtown Centralia, the toy store was originally founded by Antoinette "Toni" and Adam Bennett, who first began selling toys online in 2010. They eventually opened a brick and mortar ...

Had BioWare co-founder Greg Zeschuk's industry "swan song," Star War: The Old Republic, been more successful, he dreamed of sticking around a while longer to try and take over parent company EA ...