According to the Kantar report, 73% of influencer campaigns sit in the ‘amber zone’—the middle percentile for short-term ...

Real estate investors are buying a larger share of U.S. homes as high prices and borrowing costs deter traditional buyers. A ...

Hidden buyers are often overlooked by traditional B2B sales and marketing efforts despite the fact they exert an equal amount ...

Samsung Ads, the advertising arm of Samsung Electronics’ media division, has promoted Lauren Barnett to Head of UK Sales. In ...

Marketers must serve as AI’s conscience—defining strategy, validating tone, ensuring equity and preserving the integrity of ...

If you’re ready to simplify complexity and unlock the full potential of secure, scalable payment innovation, it’s time to talk to Stanchion ...

Revolutionize your marketing. Achieve radical transparency & real-time insights in an AI-powered media world. Drive business ...

The marketing industry is in flux: globally, businesses are tightening belts amid economic disruptions, but also continuing ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

The key to Google's quality and trustworthiness rankings may depend on these seven core content-related factors.

Happydemics has announced the appointment of Michael Isaacs-Olaye as VP Sales & Partnerships UK, to lead the company’s domestic growth strategy. A seas ...

Kantar has unveiled India’s most creative and effective ads of 2024, with legacy brands dominating the rankings. D2C and ...