But knowing the other side of the story, the buying process, is equally important for good content marketing. But wait—Isn't the buying process the same as the customer's journey? Not exactly. They ...

If you hire an approved freelance vendor currently under a Master Agreement, you will complete a Service Order form for each job and upload to the Marketing and Approval System. If you have any ...

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...

Although Sales and Marketing work closely together, they don't always see eye to eye—whether in the metrics they're tracking or the approaches they use. But that isn't to say the teams should work in ...

Australian airline Qantas Airways has chosen Teradata's CRM solution to help to speed up turnaround time for its entire marketing process from five days to four hours. The airline has a frequent ...

The creative process in marketing is flawed, and it is stifling creativity, according to research by BetterBriefs in partnership with the World Federation of Advertisers and The Institute of ...