Meta plans to roll out AI-powered ads across its various platforms. Over the last five years, Meta Platforms (NASDAQ: META) ...

IAS and Meta collaborate to provide advertisers with independent measurement and optimization tools. Meta's WhatsApp could ...

Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the launch of new contextual ...

WhatsApp is taking a bolder step into the advertising world — but in a way it says won’t mess with your personal ...

Warc’s latest global forecast shows the tech giants tightening their grip on ad budgets even as trade pressures slow spending ...

Facebook's parent company finally brings ads to WhatsApp, straying from the hit messaging app's founding principles ...

Around £30bn of the £45bn spent on UK advertising currently goes into the voracious paws of big tech: chiefly Meta (Facebook, Instagram and about-to-take-advertising What's App) and Google (the ...

SAN FRANCISCO: WhatsApp is set to roll out three new monetisation features within its Updates tab, including paid channel ...

The company also appears to have fallen behind in the artificial intelligence (AI) race, with Apple Intelligence features reportedly consistently running into delays. In addition, ...

WhatsApp will be launching three new features allowing businesses to advertise in-app. Here’s everything you need to know.

Canva’s acquisition of MagicBrief is another signal of its enterprise push, bringing ad smarts to its creative toolkit ahead ...

The updates include AI-generated video capabilities, branding customisation features, business-specific AI assistants, and new interactive formats.