Asda is set to reduce the price of products across stores as part of a huge Rollback, it has been reported. It comes as CEO ...

Chief supply chain officer is a new role created by Asda, and will see Lepley tasked with leading the firm’s food and general ...

Asda has continued to strengthen its leadership team as part of efforts by new Chairman Allan Leighton to improve the performance of the troubled supermarket group.

Prior to joining Morrisons he spent 11 years at Asda, where he began stacking shelves at its Grantham store before rising to ...

Asda is set to roll out its largest Rollback price cuts campaign in years, as returning CEO Allan Leighton aims to steer the ...

Asda boss Allan Leighton is to launch the supermarket’s biggest Rollback price cuts campaign for years next week, as its ...

Reinvigorating Customer Trust Rebuilding customer trust is a top priority. Leighton has announced a return to Asda’s roots, emphasizing everyday low prices and transparent promotions. A new marketing ...

Asda faces the threat of a multimillion-pound penalty as fears mount that the supermarket will miss its February deadline to ...

Struggling Asda is threatened with a multimillion-pound penalty for failing to complete a crucial £800m IT upgrade on time ...

JD Sports has become the latest retailer to unveil how it fared in the key Christmas period as the slew of festive updates ...

Who will survive the brutal new supermarket price wars? - Allan Leighton has little choice, other than to attempt to revitalise Asda and turn the rusting super tanker around. If anyone can, he can ...

New Asda boss begins supermarket price war - Allan Leighton has little choice, other than to attempt to revitalise Asda and ...