CEO Brian Niccol’s goal to restore some of the coffee chain’s former homey feel includes baristas adding upbeat greetings and ...

Starbucks' "Back to Starbucks" strategy under Brian Niccol lacks substance, and stock performance has been disappointing.

Starbucks has seen 'early signs' that customers are choosing to stay at its coffeehouses longer to take advantage of the free refill perk.

Reversed in January, some employees feel the policy reversal puts even more of a strain on already overworked and underpaid ...

The new dress code is just the latest tweak under CEO Brian Niccol, who aims to return the coffee chain’s image from a ...

The Starbucks makeover continues, affecting both the shops and the people who staff them. We'll learn more about how it's ...

The stock of Starbucks Coffee Company (SBUX) has declined by more than 12% over the past month amid fears of a trade war ...

I’ve been going to Starbucks Corp. (NASDAQ: SBUX) since the 1980s. I’ve been to locations in Europe, Japan, and nine states.