North Carolina forward Caleb Wilson signed a "a multiyear, multimillion-dollar" endorsement deal with New Balance, according ...

North Carolina freshman Caleb Wilson has reportedly signed a multiyear shoe and apparel endorsement contract with New Balance ...

On Monday, Wilson announced some important news as he agreed to an endorsement deal with athletic brand New Balance. The ...

North Carolina freshman Caleb Wilson made waves with his new multimillion-dollar NIL deal before his freshman season with Tar ...

North Carolina Tar Heels star Caleb Wilson has a new, massive NIL deal. The forward has reportedly signed a multi-year and ...

Hubert Davis and the North Carolina Tar Heels landed a gem in their 2025 recruiting class, securing a commitment from ...

North Carolina basketball's Caleb Wilson just reportedly secured a huge show deal with New Balance ahead of the 2025-26 ...

North Carolina basketball's 2025-26 roster is set for a new season. Who will Hubert Davis put in the starting lineup for the ...

After a phenomenal and decorated high school career, what are the expectations, fit, and role for five-star Caleb Wilson at UNC? And what does success look like?

North Carolina freshman Caleb Wilson is one of four high school players coming to Chapel Hill for the upcoming season. Wilson is the highest ranked of UNC's freshmen class, coming in at No.

Five-star forward Caleb Wilson, the highest-ranked uncommitted 2025 recruit, announced late Thursday that he will play at North Carolina. The 6-foot-9 player from Holy Innocents' Episcopal School ...