The Italian maker of Ferrero Rocher and Nutella has set its sights on WK Kellogg as the U.S. cereal maker struggles to get traction.

An Italian candy company is looking to buy the breakfast cereal maker WK Kellogg in a business deal that would cost roughly $3 billion. Ferraro Group, which makes the little hazelnut candies Ferraro Rocher, as well as Nutella products, is in discussions to purchase the maker of such familiar cereals as Rice Krispies, Frosted Flakes and Fruit Loops.

Your favorite morning breakfast cereals could be getting a makeover. The iconic Italian candy giant is expected to acquire the Kelloggs cereal company in a $3 billion deal as soon as this week.

Ferrero acquires Kellogg's cereal business for $3.1 billion, combining Nutella with Frosted Flakes in a major food industry consolidation deal.

WK Kellogg shares rose by more than 50% in after-hours trading in New York after the reports. WK Kellogg and Ferrero did not immediately respond to BBC requests for comment. Kellogg has been struggling financially in recent years despite a major shakeup in 2023 that saw it focus solely on breakfast cereals.

Cinnamon Toast Crunch and Hormel Black Label join together for a new cereal flavor following its 2024 bacon-collab success. While some are calling this a perfect match, others believe it's going a bit too far with the sugar.

Um, hot liquid that you slurp with a spoon? Correct, but if you’re looking for an official definition, you’ll have to consult Merriam-Webster. According to the dictionary, soup is “a liquid food especially with a meat, fish or vegetable stock as a base and often containing pieces of solid food.”

This article is written by a student writer from the Spoon University at Georgetown chapter. Lovebird cereal is more than just a breakfast choice—it’s a brand with purpose. By providing nutritious, grain-free cereals made from real, whole ingredients ...