Kellogg, the maker of such brands as Frosted Flakes, Froot Loops, Rice Krispies and Raisin Bran, began business in 1906 as the Battle Creek Toasted Corn Flake Co., before becoming Kellogg Toasted Corn Flake Co. in 1909.

Italian chocolate maker Ferrero is buying WK Kellogg Co. in a more than $3 billion deal expected to be finalized before the year is out. ()

The Italian candy company Ferrero plans to buy the American cereal maker Kellogg for $3.1 billion, the companies announced Thursday. The deal would unite the makers of household brands including Nutella and Frosted Flakes. American cereal giant Kellogg and Italian candy giant Ferrero have struck a sweet deal worth $3.1 billion.

The Italian maker of Ferrero Rocher and Nutella has set its sights on WK Kellogg as the U.S. cereal maker struggles to get traction.

Cinnamon Toast Crunch and Hormel Black Label join together for a new cereal flavor following its 2024 bacon-collab success. While some are calling this a perfect match, others believe it's going a bit too far with the sugar.

WK Kellogg, founded by Will Keith Kellogg in the early 20th century, pioneered the contemporary breakfast period with the discovery of Corn Flakes in 1894. The company now owns household cereal brands like Froot Loops,

Um, hot liquid that you slurp with a spoon? Correct, but if you’re looking for an official definition, you’ll have to consult Merriam-Webster. According to the dictionary, soup is “a liquid food especially with a meat, fish or vegetable stock as a base and often containing pieces of solid food.”