American sports drink Gatorade has become the official partner of Formula 1's sprint races in a wide-ranging new deal with Pepsi Co. F1 announced a five-year official partnership with Pepsi on ...

Formula 1 has announced a landmark global partnership with PepsiCo that’s set to bring Gatorade, Doritos, and Sting Energy into the fold at key events. Per PepsiCo, the deal includes everything ...

PepsiCo joins the growing list of advertisers pouring millions into Formula 1’s global audience. PepsiCo is the latest ...

The 5.5-year collaboration will bring elite sports science, hydration expertise, and global visibility to the next generation ...

As one of the most physically and mentally demanding sports in the world, Formula 1 requires peak performance under extreme ...

Gatorade & F1 Academy launch partnership to fuel the future of women’s racing: New York, USA: Gatorade has announced a landmark partner ...