Cracker Barrel admitted Monday it could have unveiled its new logo better after facing backlash from some customers and right ...

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

Cracker Barrel, the struggling country-themed restaurant chain and road trip staple, is backtracking on a new logo that drew ...

Cracker Barrel stock falls over 10% after logo change sparked customer outrage by nixing Uncle Herschel figure for tex-only ...

It would be nice if every single small thing did not now have to become a pawn in a ginned-up culture war. However, the Tennessee-based restaurant chain Cracker Barrel has rebranded, and according to ...

Online critics labeled the move as short-sighted, dull, woke. Shares of Cracker Barrel Old Country Store Inc. (CBRL on NASDAQ ...

On Monday, Cracker Barrel vowed not to turn its back on its company's values of "hard work, family, and scratch-cooked food ...

But when it came to the logo change, the company said little, and the market filled in the blank, deriding the logo as boring ...

Cracker Barrel – known for its nostalgic atmosphere and Southern fixins like chicken fried steak – ditched its telltale charm ...

Cracker Barrel just hit the gas—straight off a cultural cliff. The down-home, rocking-chair charm that made it a roadside staple ...

Cracker Barrel’s new logo isn’t an accident — it’s CEO Julie Felss Masino’s project. She scrapped a beloved American ...