On the same page, Microsoft directed users to sign up for Movies Anywhere if they aren't already members, which makes purchased content available across platforms, and to shop at other media stores including Amazon's Prime Video, Apple TV and Fandango at Home.

Without warning, Microsoft has discontinued sales and rentals of digital movies and TV shows for Xbox and Windows.

Microsoft has rather abruptly closed down its Movies & TV app, which is accessible on Xbox and Windows PCs via the Microsoft Store. This allowed people to rent or buy movies or TV shows natively through their console or computer’s storefront, but in a newly updated support page Microsoft said the service has ended.