Cinema United represents the 32,000 screens in the U.S. and another 30,000 screens across 88 countries, and that encapsulates ...

Outside of film business circles (and even sometimes in them), the acronym NATO refers to the North Atlantic Treaty Organization and the transnational military alliance between 32 countries committed ...

After 77 years, the National Association of Theater Owners is changing its name and rebranding to Cinema United ahead of its annual trade show, CinemaCon.

The decision to re-name the 77-year-old organization was made by its executive board. The hope is that it will be more ...

The film, set for release on Aug. 29, stars Butler as Hank Thompson, a down-on-his-luck former baseball player who suddenly ...

The National Association of Theater Owners — for years known as the "fun NATO" by insiders — will also celebrate its new name, Cinema United, when gathering in Las Vegas with Hollywood studios.

Behind the red carpet movie premieres and new thrill-inducing rides for fans of its amusement parks, there is a quiet search ...

The National Association of Theatre Owners, popularly known around the movie business as NATO, will no longer be confused with a favorite target of Donald Trump’s ire. The lobbying organization ...

In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners. For 60 years, the National Association of Theatre Owners has promoted ...