On Monday, top executives from several major Hollywood studios will converge on Las Vegas for CinemaCon, the group formerly ...

The National Association of Theater Owners — for years known as the "fun NATO" by insiders — will also celebrate its new name ...

In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners.

A movie theater trade group has changed its name and hopes to continue promoting the movie-going industry. The new name, ...

Behind the red carpet movie premieres and new thrill-inducing rides for fans of its amusement parks, there is a quiet search ...

But the theater owner’s organization is looking to the future, with a new name and a refocused mission. The group will now be known as Cinema United, president and CEO Michael O’Leary told The ...

The rebranding is designed to emphasize the importance of seeing a film on the big screen. It also means the org will no ...

Cinema United represents the 32,000 screens in the U.S. and another 30,000 screens across 88 countries, and that encapsulates ...

The decision to re-name the 77-year-old organization was made by its executive board. The hope is that it will be more ...