The record-setting UConn Huskies star is also the first NIL athlete to get their own Nike player edition shoe.

UConn star Paige Bueckers is no stranger to making history. The senior guard, who is expected to be the No. 1 pick in the ...

Travis Scott fans will have the chance to kick off the new year in style as the release of his newest Nike sneaker is lined ...

In August, Bueckers also signed an NIL deal with Unrivaled, the new winter 3×3 professional league co-founded by Breanna ...

Paige Bueckers' custom Nike G.T. Hustle 3 is dropping Saturday, with the UConn star becoming the first NIL athlete to get ...

Michael Jordan’s first signature sneaker, the iconic Air Jordan 1, will continue its low-top campaign well into the new year ...

Cyber Monday is the final day to secure yourself a bargain before prices begin creeping back up. With a matter of hours left ...

While you're stocking up on tech, home goods, clothing, and more amazing deals for Cyber Monday, keep Nike on your radar. Our ...

The future of sports sponsorship isn’t about who has the biggest budget; it’s about who can create the most meaningful ...

Several players around the NBA have worn Ja Morant's Ja 1 sneakers, but no one as much as Pacers guard T.J. McConnell.

Utah Prep got the top basketball recruit in the country — and then fell behind on its bills. Here's what the southern Utah ...

Nike’s Sportswear Club Fleece Hoodies are one of Dick's' Cyber Monday sale's biggest hits, and they're beginning to sell out, ...