Smith isn’t the first athlete at a Nike school to ink such a deal — women’s basketball star Hailey Van Lith did so while at LSU, for example — but he is likely the most notable standout to do so while actively playing at the collegiate level.

Ohio State's star receiver Jeremiah Smith signed an NIL deal with Adidas, but he won't be able to wear the German company's shoes during OSU games.

Ohio State star wide receiver Jeremiah Smith has signed an NIL deal with a surprising shoe company, according to a post on social media.