Sting Energy, Gatorade and Doritos will be featured in a deal with a sport that generated more than $2 billion in total ...

PepsiCo’s deal further cements F1 as one of the sports most attractive to marketers. F1 generated $2.04 billion in total sponsorship revenue last year, surpassing the NBA, MLB and NHL, and putting it ...

In addition to expanding fan-facing efforts, PepsiCo will also support the future of the sport through a new partnership with ...

Sting Energy becomes Formula 1's official energy drink partner after a viral sound moment gets fans and F1 legends buzzing. Here's how it all unfolded.

World-rRenowned DJ and Producer, Armin van Buuren discovers The Sound of Sting, joined by Bollywood Powerhouse Ranveer Singh, ...

Overtaking is nearly impossible in the current cars, which are 2 metres wide. Under F1’s new regulations for 2026, F1 cars ...

PepsiCo is becoming the latest American consumer-facing company to make a splash in F1, with a new arrangement that involves several brands and pouring and snack-distribution rights to most grand prix ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Tate McRae, Lorde, Addison Rae, Conan Gray, Ava Max, and Alex G all made some of the best new music of the week.

Addison Rae released the song "Fame is a Gun" and its music video Friday. The track appears on her upcoming album, "Addison," ...

No one is enjoying this New York Knicks playoff run more than Timothée Chalamet. The actor has been flying out to Indiana to ...