Addison Rae released the song "Fame is a Gun" and its music video Friday. The track appears on her upcoming album, "Addison," ...

Sting Energy becomes Formula 1's official energy drink partner after a viral sound moment gets fans and F1 legends buzzing. Here's how it all unfolded.

Overtaking is nearly impossible in the current cars, which are 2 metres wide. Under F1’s new regulations for 2026, F1 cars ...

In addition to expanding fan-facing efforts, PepsiCo will also support the future of the sport through a new partnership with ...

PepsiCo Foods Canada intends to capitalize on the sport's growing popularity in the country to reach Gen Z and millennials.

Formula 1 fans have been whipped into a frenzy following the release of an official promotional video which appeared to ...

PepsiCo will partner with Formula 1 from 2025, making Sting Energy, Gatorade, and Doritos official sponsors in a global multi ...

Daniel Ricciardo can be seen again on the social media of Formula 1, starring in a campaign video for the collaboration with PepsiCo.

From trackside branding to flavor-fueled fan activations, the beverage giant is doubling down on high-octane engagement – and ...

PepsiCo has signed a multi-year global partnership with Formula 1 (F1), set to begin in 2025, bringing three of its flagship ...