APPLE executives have held internal talks about potentially bidding for artificial intelligence (AI) startup Perplexity, Bloomberg News reported on Friday, citing people with knowledge of the matter.

Top executives at Apple Inc. AAPL have reportedly been discussing the potential acquisition of Perplexity AI. Adrian Perica, ...

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Apple is reportedly considering acquiring Perplexity AI as a strategic move to significantly boost its AI power and catch up ...

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Such an acquisition could help Apple create its own AI-powered search engine. This is part of a broader strategy to mitigate ...

Apple's executives are thinking of acquiring Perplexity AI both to get more talent and to be able to offer an AI-based search ...

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