Dan and Eugene Levy star in separate ads, while brands like Instacart and Häagen-Dazs are dropping their first Super Bowl ...

Chris Hemsworth, Chris Pratt and Kris Jenner teamed up for Meta's 2025 Super Bowl ad featuring Ray-Ban Meta glasses.

Meta isn’t shy about its ambitions to make its Ray-Ban smart glasses a mainstream gadget. So much so, it’s made not one but ...

Tech group reveals it put $19.9bn into its Reality Labs division, which develops its smart glasses and headsets, last year ...

Foldable phones. Smart rings. Will smart glasses be the next category Apple decides isn't worth the trouble, while Samsung ...

Actor Walton Goggins will appear in a GoDaddy Airo ad during the big game. The commercial is supposed to show how GoDaddy's ...

Get a first look at Chris Pratt, Chris Hemsworth and Kris Jenner in Ray Ban and Meta’s new Super Bowl commercial for their AI ...

Meta CEO Mark Zuckerberg revealed sales figures for the company’s Ray-Ban smart glasses for the first time, telling employees ...

In both public and private, Meta CEO Mark Zuckerberg extols the future of AR even while staff worry about him getting in bed ...

For advertisers, it’s an opportunity to get their products in front of millions. Advertisers pull out all the stops for their ...

Meta (META) is making a significant push into virtual reality (VR) and smart glasses, with its investments expected to exceed ...

According to a new leak, Apple has pulled the plug on a project that allegedly hoped to produce lower-cost augmented reality ...