Here's how two iconic snack brands convert pre-launch hype into enduring success, turning anticipation into valuable ...

Fans have been begging Reese’s and Oreo to collab again, and after a long-anticipated wait (11 years, to be exact) the two ...

The top marketers for each megabrand reveal to 'Fast Company' their winning formula for the snack of your dreams.

Reese’s and Oreo have joined forces for the first time in 11 years. The beloved snack brands are collaborating to launch two new sweet treats, the Reese’s Oreo Cup and Oreo Reese’s Cookies.

We already tried (and adored) the new Oreo Reese’s Cookies (which feature a Reese’s peanut butter filling sandwiched between ...

“Hard launch 9/2,” the two companies announced via a joint Instagram post shared this week. Mondelēz International owns Oreo, ...

I’m here to officially introduce the brand-new Oreo Reese’s cookies and Reese’s Oreo Cups. No, you’re not dreaming, and, yes, ...

Oreo and Reese’s have teamed up to create two heavenly new treats that will hit stores next month. Enter the Reese’s Oreo cup and Oreo Reese’s cookie!

The combination of two of America’s favorite treats sounded simple. It wasn’t.

Senior employees from sweets-and-snacks giant Mondelez slipped into a conference room at the Pennsylvania headquarters of ...

The Reese’s Oreo Cup reimagines the classic candy with a sweet twist. The cup features a layer of milk chocolate and a layer of white creme, filled with Reese’s signature peanut butter swirled with ...

Fans have been begging for a collaboration between Oreo and Reese's for years, and they're finally getting their wishes answered.