Hostess, the maker of Donettes, Twinkies, Cupcakes and Ding Dongs, is getting a new look with updated packaging and logos as ...

The culmination of a campaign starring Charli XCX and other performers, H&M hosted a surprise performance by the singer in ...

Arthur Sadoun responded to the proposed mega-deal in a video to staff, a week after Snoop Dogg declared Publicis the world’s ...

Roku inventory will be available programmatically through FreeWheel DSPs in an expansion of the partners’ relationship.

A decline in “made for advertising” site spending is the main factor in marketers’ reduced digital waste, the ANA found.

WPP has won Johnson & Johnson’s U.S. and Canada media business, the holding company confirmed to Ad Age.

Marketing’s impact on the environment is vast: traditional consumption-driven models have depleted resources, including water ...

Awareness, consideration, traffic, conversion, repeat and loyalty are all ingredients of selling more. They may be markers of ...

UM is reporting growing interest from clients, but other marketing experts are not as sold on Perplexity’s ad business.

Digital publishing’s dual economy shows publishers with robust first-party audience lists see record growth while those ...

How Omnicom’s plan to acquire IPG may impact media investment, new business and the adoption of alternative currencies.

The combined Omnicom-IPG would service competing brands in industries including telecom, insurance, streaming and more.