Hostess, the maker of Donettes, Twinkies, Cupcakes and Ding Dongs, is getting a new look with updated packaging and logos as ...

On Dec. 18 at 12:30 p.m. ET, Ad Age will host a roundtable with members of Gen Z to review standout moments in the marketing ...

Sydney Sweeney’s Laneige game show and MNTN’s spot with Ryan Reynolds’ body double.

Arthur Sadoun responded to the proposed mega-deal in a video to staff, a week after Snoop Dogg declared Publicis the world’s ...

The culmination of a campaign starring Charli XCX and other performers, H&M hosted a surprise performance by the singer in ...

Roku inventory will be available programmatically through FreeWheel DSPs in an expansion of the partners’ relationship.

A decline in “made for advertising” site spending is the main factor in marketers’ reduced digital waste, the ANA found.

Are you a print subscriber? Activate your account. By Daniel Spinosa - 1 hour 4 min ago By Jack Neff - 2 hours 9 min ago By Lindsay Rittenhouse - 2 hours 9 min ago By Parker Herren - 2 hours 9 min ago ...

WPP has won Johnson & Johnson’s U.S. and Canada media business, the health care company confirmed to Ad Age.

UM is reporting growing interest from clients, but other marketing experts are not as sold on Perplexity’s ad business.

Marketing’s impact on the environment is vast: traditional consumption-driven models have depleted resources, including water ...

Awareness, consideration, traffic, conversion, repeat and loyalty are all ingredients of selling more. They may be markers of ...