Your best rep closed a deal last quarter by remembering a comment a customer made two months earlier about a renewal deadline nobody else had caught. Where did that line live? Not in a field. Not in a ...

What did you miss if you didn’t walk through our doors at Dreamforce this year? Besides a genuinely great spot, good food, some of the best people in this business, a trip out to Sonoma and Napa, ...

What does a governed revenue foundation actually require, and what should you do about it now? If your quote-to-cash process depends on a managed package, a few spreadsheets, and one person who ...

So what actually changes for the business, and not just for the roadmap? The best Dreamforce 2026 takeaways came out of a room rather than a keynote. Atrium ran its Lounge three blocks off Moscone ...

Austin, Texas – September 9, 2026 – Sverica Capital Management LP (“Sverica”), a private equity investment firm, announced today that it has made a strategic growth investment in Atrium (“Atrium” or ...

There are several critical business requests waiting to be addressed. The marketing team needs an attribution model to identify which channels drove conversions for the last campaign. The product team ...

For years, Salesforce has been described as an API-first platform. Most organizations, however, still experienced Salesforce through a browser. Headless 360 changes that equation. For the first time, ...

AI-powered development assistants are quickly becoming part of the modern data team’s toolkit. They can help generate code, explain logic, accelerate pipeline development, and support teams as they ...

As Agentforce transitions from pilot implementations to mission-critical enterprise workflows, developers and architects are quickly discovering the platform’s real-world boundaries. While the Atlas ...

Another Tableau Conference is in the books, and as with every year, the landscape of the “DataFam” has shifted. From the pivot to Tableau Cloud over a decade ago to the recent evolution into an ...

We’ve all been there. You open a dashboard, find a glaring issue in the pipeline, and then you stop. To fix it, you’ll have to leave your analytics, open a new ...

“Cortex, what were my sales last month? Which stores and product categories had the highest profit margin?” Finally, after weeks of defining requirements with business users, building the data ...