Post-CCI raids on ad agencies, brands are now questioning the true cost of media versus agency markups, reigniting debates on ...

The range of frozen snacks, designed exclusively for Air Fryers, is engineered with proprietary Sure Cris technology ...

Viewers can stream international content as Prime Video unifies watchlists and centralised billing with Apple TV+ available ...

Mumbai: Vritti Solutions, a homegrown IT brand has expanded its global footprint with its suite of IT products in the United ...

The brands, won in last 3-4 months, include Cult Sport, Levista Coffee, Amante, Campus Shoes and Oppo (K Series) ...

Mavcomm-Genuus combination integrates services to provide all-inclusive brand solutions for businesses across India, ...

Before Edstead, Budhiraja was the Creative Head at Warner Bros Discovery (WBD). She has also worked with Discovery, Ogilvy, ...

The occasion inspires brand campaigns featuring pranks, offers and fake product launches to grab people’s attention ...

According to the ‘Sporting Nation’ report by GroupM, the sports industry, primarily driven by cricket, produced a total ...

As per EY, to stay competitive, broadcasters need to diversify their offerings and reorient their organisations toward audience segmentation. “Broadcasters will need to build first-party consumer data ...

Mumbai: Middle-East based, Camb.AI has named Anupam Sengupta as the Business Head for India and SEA Region. As a tech company ...

The partnership aims to drive Bindu’s growth by enhancing its digital presence focusing on content-driven brand awareness and expanding its market reach ...