Mindshare, Wavemaker and EssenceMediacom will continue to provide clients with dedicated teams as brands within WPP Media.

The Luxury issue also touches upon the brand-versus-performance marketing debate and features the TV & Video Guide for 2025.

Seven Media's Sharan Sunner writes about the importance of valuing mental health amongst the high pressures of agency life.

Businesses must empower AI with the right information, make it more adaptive, emotionally aware, and seamlessly integrated ...

AI is starting to unlock big savings. The cross-sector survey of generative-AI adoption, companies reported average ...

Property Finder reveals the strategy of its supercar activation, which saw Ferraris and Lamborghinis with its branding roll ...

In an effort to continue its growth trajectory and enhance offerings, Current Global MENAT has made five appointments to its ...

The deal aims to strengthen the international growth of the Excellera Advisory Group, which now reaches $75m in turnover.

ME by Meliá Dubai's Gyunay Alieva writes on how hospitality brands must diversify their strategies to win long standing ...

Ruder Finn Atteline opens its KSA HQ, bringing AI-powered communications and supports Vision 2030 with local partnerships and initiatives.

The Campaign Agency of The Year Middle East awards are back this December for its 2025 iteration. Early bird entries open ...

The Emmy® win, BigTime Creative Shop says marks the first time a Middle East and Africa-based creative shop has taken home the honour.