China is further scaling up its health strategy, bringing new opportunities for foreign brands. The key lies in aligning with ...

Growth opportunities in China are expanding beyond traditional Tier 1 and Tier 2 cities into a wider range of regions. Brands need to understand the differences in consumers, culture, and channels ...

The "2024 Douyin E-commerce Influencer Growth Report," released in July, reveals that over the past year, 5.28 million new influencers joined Douyin E-commerce, a 74% increase from the previous year.

China’s diverse regional culinary landscape has long been a hallmark of its culture, but a new wave of regional specialties is gaining momentum, moving beyond cuisine to highlight grassroots, ...

In one of China’s most talked-about crossovers of the year, McDonald’s and Mercedes-Benz have joined forces in a playful collaboration that merges fast food with fine engineering. It doesn’t naturally ...

Alibaba’s advertising and marketing arm, Alimama, had their annual M Summit in Hangzhou last week. The general manager of performance products, Qianyu, shared how the company’s new AI targeting system ...

If you’re a fan of Chinese football, you’ve had to be patient, resilient, and maybe a little masochistic. Despite the passion and promise that once surrounded the game, Chinese fans have endured ...

For many, the highlight of last week’s Victory Day parade in Beijing wasn’t the missiles, drones, or robot dogs, but chat between President Xi and Putin caught on a live mic. Xi and Putin were musing ...

China’s rapidly evolving snack market is a microcosm for the China market itself: constantly evolving and embracing trends such as health, convenience, emotional and novelty. But a curious new ...

There’s a wonderful story about Karem, a hotel receptionist in Milan, and a crumpled Chinese candy wrapper. Having once tasted the candy, he asked a Chinese guest if they could bring some back on ...

Bilibili, in partnership with CTR, has released its 2026 Youth Consumption Trends Report, confirming what many brands are sensing but not yet fully adapting to. China’s young consumers are no longer ...

Two seemingly routine beauty brand sales rankings sparked fierce discussion in China. Released unofficially but widely circulated across WeChat groups, the images showed May 2025 sales performance ...